Tag Archives: Gifts

Corporate Gift Baskets – Lending a Helping Hand to Brand Positioning

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A wild wild world! It is the best way to describe the corporate world characterized by cut-throat competition. Corporate gifts are also becoming a part of the race in trying to gain as distinctive a nature as possible.

The gifts and the occasion on which it is given go a long way in establishing the brand image for a company. It may be distributed to non-profit organizations resulting in mutual benefit to the NGO and the company. The company gets to say that it cares for society and in some cases it actually does care! Corporate gift baskets may be considered as a bribe by some but when during the holidays these gifts bring a smile to the faces of the poor especially deprived children all apprehensions as to the motive disappear.

Most gifts have the company’s name and logo engraved or printed on the gifts in order to always remain in the consciousness of the consumer. The assumption is that the cost incurred on such gifts can be recovered by the new business that it generates.

Corporate gifting is often done for marketing but is also helpful in:

  • employee recognition
  • welcoming new clients or accounts
  • welcoming new employees
  • sometimes saying goodbye to retiring employees
  • introducing a new product
  • building on existing relationships.

The most popular form of corporate gifting is a gift basket which conveys a feeling of large heartedness along with the feeling of love and appreciation. Most corporate gifts have articles made out of leather like a leather key ring, wallet, and leather bound organizer.

Other common gifts are a wall clock, caps, bags, T-shirts, mementoes, umbrellas during summer, wooden desktops etc.

Gift Selection: My Worst Fears

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You fought the traffic jams and now find yourself amongst the many people shopping for the perfect Christmas gift! Ever wonder what happens to those perfect gifts once you go through all the trouble of finding them?

Here lies my biggest fears when it comes to gift shopping:

  • While perfect for me, not so perfect for him/her.
  • The gift will remain unopened and unused.
  • Attic here is another perfect gift to store.
  • eBay is the perfect place for my perfect gift.
  • Re-gifting ideas-R-us gets another visitor.

I bet you get my drift here. I always am so cynical when shopping for gifts. I look in my crystal ball and see the perfect gift’s destiny. It is never a pretty sight!

I have often wondered how to solve this problem. Do I:

  • Find a gift givers anonymous group and start the 12 step program.
  • Stop shopping for gifts all together.
  • Keep doing the same shopping over and over again, but expect different results.
  • Look for alternatives to help relieve the stress of finding the perfect gift.
  • Switch to an online solution.

I am sure that the answer to my dilemma does not lie in the first three thoughts I had. Although the Gift Givers Anon. group does sound interesting. Oh and if I completely stop buying gifts it would save me a ton of cash!

I do fall into that third category! I have repeatedly bought gifts for people and expected different results. I think they call that insanity! Oh, insanity is exactly my destination if I continue my current gift giving path.

There has to be a way! I began to search out the alternatives. Here’s a few ideas.

Give Cash.

Not the most memorable way to go. Doesn’t require any effort on my end. Just dish out the green and hope for the best. I have done this, but I don’t recommend it.

Brand Name Gift Cards

Now this idea has me thinking. There are all types of gift cards out there:

  • Restaurants
  • Airlines
  • Department stores
  • iTunes
  • Amazon
  • And so many more!

The news about companies making huge profits from unused gift cards is mind boggling. Many gift cards have expiration dates, after which the card is worthless! I suppose you have just donated to the bottom line of that company!

There are also hidden fees to watch out for. Some of these can be outrageous!

I know there are gift card programs out there that have no expiration dates and no fees. The trick is knowing how to find out about them!

Top 10 Christmas Gifts: Searching for the Top 10 Christmas Gifts for Kids

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Each Christmas we start to think about gift giving for our family and friends. Kids are the most fun to shop for with all the cool toys and gadgets available. With the endless selection of toys for kids it’s hard to know what to get or know which toys are the top Christmas gifts.

A great place to start is with some of the top 10 Christmas gifts lists that appear on the internet every year. These lists are very helpful in finding out what the top gifts are. They can literally save you hours of searching as well as help you find the top gifts quickly and buy them before they sell out.

The best gifts for kids typically sell out the quickest. Here are some suggestions of some popular gifts for kids from Babies to Teens to help get a head start on your Christmas shopping.

Top Gifts for Babies
Christmas shopping for babies is the easiest of the group to buy for. Baby clothes are always a good Christmas Gift idea since babies grow so fast. There is an endless selection of toys and whatever you get be sure to get something that is age appropriate. Other popular Christmas gift ideas for babies are strollers, bouncers, accessories such as socks, hats and blankets. Everything for babies is so cute so you’re going to have fun shopping if you have a baby to buy for on your list.

Top Gifts for Kids
There are lots of ideas for Kids. From per-school up to 12 years the selection is huge. Again look for something suited to their age. Christmas Gifts for pre-school would include stuffed toy animals, arts and craft items such as colored paper and crayons, learning toys such as the Leapster line of products and anything that shakes, rattles and rolls such as toy cars, musical instruments or blocks.

Top gifts for older boys and girls are electronic games, digital cameras, Books, DVD Movies, Jewelry, Spy Gear stuff, puzzles, watches and cool clothes.

Top Gifts for Teens
Teens are in an entirely different world from the younger kids. Computers, Cell phones and game consoles are some of the best Christmas gifts. They are also more interested in the latest music, MP3 players and they like to keep in touch with friends via social media web sites like Facebook and twitter. Look for more technical gear and gadgets when Christmas shopping for teens. For girls there are cell phone accessories, make-up kits as well as fun shoes and cool clothes.

We hope this list of top Christmas gifts has helped you to get started with your Christmas shopping this year so you’ll have some ideas before heading off to the malls. Remember to get gift receipts and start early to avoid missing out on the popular items and avoiding the big crowds.